WHY BRANDING MATTERS
Branding is a critical aspect of marketing that can help businesses build and maintain a strong reputation and identity in the marketplace.
HOW BRANDING CAN ELEVATE YOUR BRAND
DIFFERENTIATION
In today's crowded marketplace, it's essential to differentiate your business from competitors. Branding can help you stand out by highlighting what makes your products or services unique.
TRUST
A strong brand can build trust with your target audience. When people recognize and trust your brand, they're more likely to choose your products or services over those of your competitors.
RECOGNITION
Effective branding can help your business become more recognizable. This means that your target audience will be able to identify your brand more easily, which can lead to increased brand awareness and loyalty.
CONSISTENCY
Consistency is key in building a strong brand. A consistent brand message and visual identity can help establish trust with your audience and create a sense of familiarity and reliability.
LONG-TERM VALUE
Investing in branding can provide long-term value for your business.
By building a strong brand, you can create a valuable asset that can help your business stand the test of time.
Overall, Branding is an essential part of marketing that can help businesses differentiate themselves, build trust with their target audience, increase recognition, maintain consistency, and create long-term value.
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THE ESSENTIALS
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Logo Variations (Primary & Secondary)
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Brand Mark
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Color Palette
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Typography
OPTIONAL:
Patterns, Illustrations etc.
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PERFECT FOR:
A business that just started and needs a brand identity to start with or an already existing brand looking for a new and updatet visual representation.
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Including a Brand Guideline Presentation explaining the reasoning and usage behind the Brand Identity.
ESTIMATED TIME:
1-2 Weeks
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THE EXPERTS
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Brand Identity (Including Logo Variations, Brand Mark, Color Palette, Typography)
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Print Design (Business Cards, Thank You Notes, Flyers, Stickers etc.)
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Digital Design (Social Media Headers/Banners, Profile Setups etc.)
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Brand Strategy
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PERFECT FOR:
A company that wants to develop a holistic visual and strategic direction to establish itself in the best possible way.
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Including a Brand Strategy which analyses your brand and it's audience, competitors and values to create the ideal visuals and market positioning.
ESTIMATED TIME:
2-4 Weeks
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THE ONE PAGER
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A One Pager including all the information about your business, what it provides and how customers can get in touch with you or buy your goods/services
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PERFECT FOR:
A business that already has a brand identity and now needs a simple and short website to further establish themselves in the market.
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The personal imagery has to be provided by the customer. Copywriting can be included if wanted.
Optionally, the domain can be secured if none already exists.
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All Websites will be created with Wix. Their prices will be included in the offering.
ESTIMATED TIME:
1-2 Weeks
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THE EXTENDED
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An extensive Website including an About, Services, Shop, Contact Page or anything that fits to your business
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PERFECT FOR:
A company that wants a professional website to impress it's audience and create effective sales.
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The personal imagery has to be provided by the customer. Copywriting can be included if wanted.
Optionally, the domain can be secured if none already exists.
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All Websites will be created with Wix. Their prices will be included in the offering.
ESTIMATED TIME:
2-4 Weeks
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THE STARTER KIT
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30 Feed Post Templates
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10 Story Post Templates
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5 Highlight Cover
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Profile Icons
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PERFECT FOR:
A Business that needs a visually consistent concept while still wanting to create their social media content individually.
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All Templates will be created with Canva. Canva is a free online browser tool that makes it easy and fast to create your own graphics.
ESTIMATED TIME:
1-2 Weeks
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THE ALL INCLUSIVE
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Social Media Strategy
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Social Media Management (including Posting, Community Engament, Analytics)
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2-3 Feed Posts + 2-3 Story Posts per Week (frequency can be tailored individually)
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PERFECT FOR:
A business that needs a professional and strategic social media presence to target the ideal audience.
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Including a Social Media Strategy that will be updated every 4 Months according to your analytics.
ESTIMATED TIME:
2-4 Weeks
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THE FIRST STEPS
After recieving your enquiry you'll get an offer adapted to your requirements. Once the contract is signed and the 50% deposit is paid your're offically booked in.
A client board on Notion will await you with all the formal documents, progress updates and file management.
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THE CONVERSION
The design phase now starts in which your brand is coming to life. The final result will be presented to you in a presentation.
If necessary, two rounds of revisions are included to refine any changes.
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THE DISCOVERY
In a discovery call we'll discuss all your goals and visions for your brand. Otherwise you can also fill out a brand questionnaire.
Once we've come up with the direction of your business you'll get a project proposal with the first draft of your visual identity.
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THE LAUNCH
Once you're satisfied with the final outcome and I've recieved the full payment you'll get all the necessary files and guides on how to use them correctly. Your brand is now ready to launch and thrive!
THE PROCESS
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What is the investment?There is no one fits all solution. Therefore each project is custom quoted, depending on the requirements of the project, its timeline, and the amount of add-ons.
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How do I make the payment?You can pay via bank transfer or Paypal. The payments will be split in two: 50% advanced payment is required to book a slot and the remaining 50% can be payed before the final deliverables are sent.
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Do you offer payment plans?Yes, every project can be broken down into a few payments depending on the length and price of the project.
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Do you offer a "Just a logo" option?No I do not! A logo alone may not be sufficient to convey all the necessary information about a brand or business. While a logo can be a powerful symbol that represents a brand's values, mission, and identity, it typically cannot provide all the details that potential customers or clients may need to make an informed decision about whether to engage with that brand. Therefore, it is usually a good idea to use a logo as part of a larger branding and marketing strategy that includes additional messaging, visuals, and information to help potential customers understand what a brand is all about and why they should engage with it.
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Do you work with international clients?Yes! Although I am based in Germany I work with clients all around the world.
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Do you offer any other design services than what is listed?Absolutely! Everyone’s needs are different. All you have to do is get in touch about what you want to achieve.